SEA
By shan ali
hello,
Currently in Toronto, Canada, Shan Ali holds a B.Des with distinction in Fashion Design from Toronto Metropolitan University (formerly Ryerson University). Find more about Shan’s work experience on LinkedIn.
Or if you would like a behind-the-scenes tour, check out his Instagram @iishanealii
BRAND: SEA
COLLECTION NAME: ‘DESI SUPERST★R’
FALL/WINTER 25
AVANT-GARDE WOMEN’S WEAR
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TARGET MARKET ANALYSIS
SEA is an avant-garde luxury brand that works to disrupt the fashion industry with a decolonizing perspective that actualizes through its rebellious designs and inclusive team.
PRODUCT
Luxury women's wear for pop stars.
PRICE
PLACE
PROMOTION
mood board
Fabrics
Pakistani two-tone Banarsi in purple blue, pink, and teal.
On the left is a purple shimmer silk and on the right is a sparkle tear drop net
and colours
INSURGENT TURQIOUISE
PURPLE
RENEGADE
GULABI
DUST
SHOCK ME
PINK
ULTRAMARINE SHIMMER
METTALICA
PRUNE
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flats
BRAND: MASKD
COLLECTION NAME: ‘SWITCH’
FALL/WINTER 24
ALTERNATIVE/GRUNGE MENS STREETWEAR
D
MASK
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ILLUSTRATION BY ME
Photographer: Brian Simon/Arthur Mola Photograph
D
MASK
Founded in January 2023, MASKD is a brand that believes in breaking down barriers between masculine and feminine. MASKD stands for contemporary and cutting-edge but functional style. We are a mode of expression for people often excluded from the fashion binary. Our pieces create an experience that is personal to each individual’s story. This project is a collaboration between 5 designers, Malaika Hamid, Adriana Cadogan, Shan e-Ali, Korina Ntagkinis, and Destiny Lowe.
D
MASK
DESIGN DEVELOPMENT
As I was responsible for cyanoprinting for my team, I initiated a test phase. This involved perfecting the negatives and refining the cyanoprinting process, which utilizes the sun’s UV rays. Below are some examples of the process.
D
MASK
FLATS
Between the five designers, this three-piece look was entirely designed by me. It includes cotton twill denim cyanoprint pants with Shibari tying, a cotton shirt, and a modular, reversible knit top that can also function as a bag
CLO 3D
PROJECT: ‘BOLD MODESTY’
FALL/WINTER 24
MODEST WOMENS WEAR WITH A TWIST
I developed a women's wear collection using CLO 3D, overseeing every aspect from pattern drafting to color and textile selection, art direction, and set design. I've included my ideation process, including my final renderings of the collection, which showcases the journey from initial illustrations to finished avatars.
FASHION ART TORONTO 23: ‘TMU SHOW’
FALL/WINTER 23
ALTERNATIVE CONTEMPORARY UNISEX JACKET
DESIGN DEVELOPMENT
This design draws inspiration from Pakistani truck art motifs and caters to a unisex audience that appreciates a bold aesthetic. It features detachable sleeves and cones, as well as hidden welt pockets, offering my imaginative take on contemporary menswear. The wool is custom-dyed neon by me.