SEA

By shan ali

hello,


Currently in Toronto, Canada, Shan Ali ​holds a B.Des with distinction in Fashion ​Design from Toronto Metropolitan ​University (formerly Ryerson University). ​Find more about Shan’s work experience ​on LinkedIn.

Or if you would like a behind-the-scenes ​tour, check out his Instagram @iishanealii

BRAND: SEA

COLLECTION NAME: ‘DESI SUPERST★R’

FALL/WINTER 25

AVANT-GARDE WOMEN’S WEAR

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TARGET MARKET ANALYSIS

SEA is an avant-garde luxury brand that works to disrupt the fashion industry with a ​decolonizing perspective that actualizes through its rebellious designs and inclusive team.


PRODUCT

Luxury women's wear for pop ​stars.

  • Blouses
  • Jackets
  • Dresses
  • Shorts
  • Pants



PRICE

  • 5000-20K USD for full curated looks.
  • Separate tops are in the price range of ​1000-5000 USD.
  • Pants and shorts are in 4000-5000K ​range.

PLACE

  • One storefront is in Toronto, ​Canada, and one is in ​Karachi, Pakistan.
  • The secondary platform is an ​online website with global ​shipping


PROMOTION

  • Have an up-and-running ​Instagram page by December ​2023. We will use 2-3 weekly reel ​strategy for promotion.
  • Have a TikTok with at least 10 ​videos and a growth rate of 5 ​percent in monthly reach.

mood board

Fabrics

Pakistani two-tone Banarsi in purple blue, pink, and teal.

On the left is a purple shimmer silk and on the right is a sparkle tear drop net

and colours

INSURGENT ​TURQIOUISE

PURPLE

RENEGADE

GULABI

DUST

SHOCK ME

PINK

ULTRAMARINE ​SHIMMER

METTALICA

PRUNE

design development

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flats

BRAND: MASKD

COLLECTION NAME: ‘SWITCH’

FALL/WINTER 24

ALTERNATIVE/GRUNGE MENS STREETWEAR

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MASK

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ILLUSTRATION BY ME

Photographer: Brian Simon/Arthur ​Mola Photograph

D

MASK

Founded in January 2023, MASKD is a brand that believes in breaking down barriers between masculine and feminine. ​MASKD stands for contemporary and cutting-edge but functional style. We are a mode of expression for people often ​excluded from the fashion binary. Our pieces create an experience that is personal to each individual’s story. This ​project is a collaboration between 5 designers, Malaika Hamid, Adriana Cadogan, Shan e-Ali, Korina Ntagkinis, and ​Destiny Lowe.





D

MASK

DESIGN DEVELOPMENT

As I was responsible for cyanoprinting for my team, I ​initiated a test phase. This involved perfecting the ​negatives and refining the cyanoprinting process, which ​utilizes the sun’s UV rays. Below are some examples of ​the process.

D

MASK

FLATS

Between the five designers, this three-piece look was entirely ​designed by me. It includes cotton twill denim cyanoprint ​pants with Shibari tying, a cotton shirt, and a modular, ​reversible knit top that can also function as a bag

Photographer: Matt Reid

Photographer: Brian Simon/Arthur ​Mola Photographs

ILLUSTRATION BY ME

CLO 3D

PROJECT: ‘BOLD MODESTY’

FALL/WINTER 24

MODEST WOMENS WEAR WITH A TWIST

I developed a women's wear collection using CLO 3D, ​overseeing every aspect from pattern drafting to color ​and textile selection, art direction, and set design. I've ​included my ideation process, including my final ​renderings of the collection, which showcases the ​journey from initial illustrations to finished avatars.

FINAL RENDERING

FASHION ART TORONTO 23: ‘TMU SHOW’

FALL/WINTER 23

ALTERNATIVE CONTEMPORARY UNISEX JACKET

DESIGN DEVELOPMENT

This design draws inspiration from Pakistani truck ​art motifs and caters to a unisex audience that ​appreciates a bold aesthetic. It features ​detachable sleeves and cones, as well as hidden ​welt pockets, offering my imaginative take on ​contemporary menswear. The wool is custom-dyed ​neon by me.

Images courtesy of FAT and TMU